New needs, new hardware: Looad found the right fit with amina C

As Looad prepares to expand its offering, the addition brings new flexibility – making it easier to meet specific user needs without compromising on simplicity or quality. 

A charging experience that starts before the install 

Looad is a Danish EV charging provider on a mission to make electric mobility effortless – both for businesses and private households. 

Since 2022, Looad has delivered full-service EV charging – from hardware and installation to support and load balancing. But their real focus is what happens before that: the decision, the onboarding, the first impression. Especially for drivers going electric for the first time. 

That’s why they show up where charging decisions happen – at car dealerships, in conversations with buyers, and with simple, ready-to-go solutions. It’s also why they look for products that fit seamlessly into their experience. 

A charger shouldn’t compete with the home – it should complement it. “It’s elegant, intuitive, and it just makes sense for the Danish home.”

The hardware that made sense to add

Looad has been exploring new hardware options to ensure their offering remains flexible, future-proof, and user-friendly. With more varied use cases, new expectations, and different types of customers, there was room for a new option. Not just for flexibility, but to make sure their offering continues to reflect how people actually live with their chargers. 

That’s where amina c fits in. 

Small, solid, and easy to understand. Built with a design that blend in. With a fixed cable that removes one more step from the user’s everyday routine. The product fits naturally into Danish home environments, reflecting the design values Looad care about: simplicity, functionality, and form that doesn’t shout. 

“For many end-users, a small detail like the fixed cable makes a big difference in daily convenience,” says Søren. “We’re looking for products that fit into people’s routines – not just their walls.” 

When it fits, it moves fast

This collaboration started out with curiosity – and a shared sense of direction. From the first conversations, it was clear there was alignment on both sides: in design philosophy, product thinking, and how to keep the user experience simple without losing flexibility. 

“The Danish market is based on offering charging bundles that include everything – installation, hardware, backend, app, service, and support,” says Rasmus Brandt Pedersen, Country Manager, amina Denmark.

“amina C is built to integrate into that setup. It’s easy to install, connects directly to the chosen backend, and as a white-labeled product, it becomes part of the full solution.” 

This approach aligned perfectly with what Looad was already doing. 

“Looad has been a front-runner in creating a completely branded experience for the end-user,” Rasmus adds. “amina’s focus on delivering great hardware to CPOs – and Looad’s focus on the customer – makes it a perfect match.”

Looad doesn’t see themselves as a hardware distributor – but as a long-term partner in the green transition. It’s about delivering solid technology backed by local insight and end-user understanding, making sure the right solution reaches the right customer at the right time.

That’s exactly what amina c is built for: delivering confidence for the installer, the operator, and the person using it every day. 

We’re still in the early stages of the partnership – but already seeing the value in the shared mindset. What we’re building together isn’t just a product rollout. It’s a long-term fit, built on clarity, intention, and trust in what each side brings to the table. 

What’s next

Looad is preparing to roll out amina c as part of their offering, to meet new needs with hardware that just fits.

“It lowers the threshold for choosing an EV charger by making it feel like a natural part of your home, not a technical add-on,” says Søren.  

“What excites us most is that this is only the beginning. We believe amina and Looad can 

shape better EV experiences together, and we’re excited to explore what’s next.” 

For us, this partnership is more than alignment – it’s a shared way of thinking. Looad focuses on delivering a seamless, branded experience to the end-user. We focus on building hardware that integrates smoothly into that setup, without friction.

Same belief in simplicity. Same ambition to make things work – for the people installing it, running it, and living with it every day.