Swiss Precision, Norwegian Simplicity & the Third Wave of EV Charging
If you want to understand where EV charging is heading, visit a Toyota dealership on the outskirts of Zurich in Switzerland that does something quite remarkable: it explains the future of EV charging better than most industry panels manage.
Facts
Invisia AG, Switzerland
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Founded in 2015 by Georg Diener & Ronny Kleinhans.
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Steer chargers, tariffs, PV and loads in real time.
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Chose amina for clean, predictable integration.
At Garage Kunz Toyota AG, six amina chargers sit along the parking row with Invisia’s logo. Two more stand outside for public use, the first amina chargers available for public charging anywhere in the world. But the hardware is only half the story.
Inside the building, an Invisia server sits in a cabinet, coordinating power from the grid, the solar array, tariffs, and billing logic with the composure of a Swiss train conductor.
From a long-standing partnership to scale that actually works
This is where the third wave of EV charging becomes real. You can watch it in live use as solar generation rises, tariffs shift and the system adjusts without anyone touching a thing.
Invisia’s origin story is unusually human. Ronny and Georg knew each other for years before founding the company in 2015. No pitch decks. Just a shared belief that energy management would become the backbone of electrification.
“Georg said: I want to build a company, but only if you build it with me,” Ronny told us. “So I joined. Simple as that.”
Ronny describes the early days like a small speedboat pulling out of harbour. “It still feels like that,” he said. “Ten years later, we are still on a green field. We can move as quickly as the problem demands.”
“Single-family homes are straightforward,” Ronny explained. “One meter, one car, one priority. But in a multi-tenant building with PV and variable tariffs, that is a real puzzle.”
Two milestones stand out in Invisia’s story.
Wolkenwerk, with 120 chargers, a site where charging becomes infrastructure rather than accessory.
Assetimmo, a 400-building portfolio where Invisia’s server infrastructure is already installed and amina chargers are planned to join the mix.
Both show the same pattern: complexity at scale needs local logic, not just hardware bolted on walls.
“It is never the charger alone that makes a site smart,” Ronny said. “It is the orchestration, the part that turns a messy stream of data into charging plans that feel almost invisible to the people using them.”
amina does not add a cloud layer that suddenly has opinions.Ronny Kleinhans, Managing Director at Invisia AG
Where the third wave begins
The EV charging sector is entering its third major phase: a shift from hardware rollouts to software-defined infrastructure. The first wave focused on getting chargers into the market, the second on adding software and smart controls. Now in the third wave Charge Point Management Systems handle energy flows, tariffs and building constraints, while hardware is expected to stay predictable, integration ready and firmly within the logic set by the system.
You can see that third wave at the dealership as the system weighs 15-minute tariffs against solar output, building demand and the needs of whoever plugs in next.
“It only works when the charger does not try to be clever on its own,” Ronny said. “amina gets this right. It keeps things clean.”
This is the world Invisia lives in and also where amina’s simplicity becomes an asset rather than an aesthetic.
“Amina chargers behave,” Ronny told us, half-joking. “They do what they are told. They do not add a cloud layer that suddenly has opinions.”
In an industry where ‘smart’ often means ‘temperamental’, that is high praise.
The part installers actually care about
Installers highlight the same three things every time: quick installation, clean design and no cloud detours slowing them down.
One electrician summed it up with a shrug that felt very Swiss: “You mount it, you wire it, it connects to Invisia’s software automatically, and it always works.”
In a world where a restart can sometimes mean hunting through a building’s main cabinet, the simplicity matters. amina’s chargers can be reset on the spot, a detail that sounds small until you have stood in a concrete basement trying to locate the right circuit breaker. For Invisia’s teams, who monitor dozens of sites through their own server infrastructure, this predictability is not convenience, but the reason they can trust the hardware enough to scale it.
“Flexibility is our biggest pride,” Ronny told us. “We can respond fast. Sometimes the market shifts in a week and we can shift with it.”
That logic also shows up in the total cost of ownership: pairing an amina charger with a separate LSFI still comes out more favourable than many integrated alternatives. And because that breaker can be flipped by anyone on site, the rare restart becomes a two-second job rather than a time-consuming and expensive visit from an electrician.
A partnership that feels refreshingly human
Walking through Garage Kunz AG, the engineering philosophy became obvious. Invisia handles the site logic and execution, while amina chargers deliver power to cars when necessary. The staff chargers worked silently all morning. Just as we wanted to take some pictures, somebody parked up at one of the two public Invisia chargers.
“They are your first public ones, right?” Ronny said as we stood by them. He was right. Seeing the logo standing there, understated but present, made the partnership feel less like strategy and more like progress.
Neither company is trying to be clever for the sake of it. Invisia’s people are warm, direct and genuinely passionate about craft. They believe in us, and we believe in them.
“We want the same thing: reliable systems, built by people who actually enjoy working together.” Ronny said proudly.
That, in the end, may be the real reason this partnership works. It is not the APIs, the server, or even the chargers. It is the people.
In an industry racing through its third wave, that might be the most future-proof element of all.
And somewhere at Georg Kunz Toyota in Switzerland, eight chargers and a small server cabinet are already proving the point.