Logo
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Logo
Our logo is the touchstone of our brand and one of our most valuable assets. Used consistently across our business, it will help to build brand recognition.
This logo is used on all internal and external print and digital communications, along with most other applications where possible.
Always use the master logo files and never attempt to recreate or edit the logo in any way.
Logo variations
The logo lockup is our primary logo and will be appropriate for most of our communication.
The logo symbol can be used on platforms such as app icons and LinkedIn profile pictures.
Clear space
To ensure that the logo maximises legibility and impact across all sizes and applications, it is important to always maintain enough clear space on all sides of the logo.
The recommended minimum clear space should be the width between the logo symbol and the wordmark (x).
This applies for both the logo lockup and the logo symbol.
Logo usage
To ensure optimal appearance of the logo, it is important to consider the contrast between the background and the logo.
Use black logo on light backgrounds
Use white logo on dark backgrounds
Minimum sizes
To ensure the logo reproduces well and is fully legible it should not be smaller than the established minimum sizes for screen and print.
Logo placement
To ensure consistency and brand alignment a set of prioritised logo placements have been set.
The logo symbol should always be placed on the left side in a layout. It can be placed at the top, in the middle or the bottom of a page.
Partnership relationship levels
Depending on the context, the relationship between amina™ and partners appears in different ways. The different levels are:
Dominant approach
The dominant approach is used when amina™ appears on non-official amina™ promotional material, for example a brochure or film created by the partner where amina™ is presented.
Masterbrand approach
The masterbrand approach is used when the partner wants to include their own logo on official amina™ promotional material, for example an amina™ brochure or film created by amina.
Partner logo
The clear space between the logos is three times the width between the amina™ logo symbol and the wordmark (x).
